When you hear about the advertising industry what is the first thing that comes to mind? Well the first thing you should be reminded of is the influence it has on people, but most importantly on yourself. Everyone is influenced by advertisement whether they admit it or deny it. With just one click of a button television brings us into a world of products: cars, food, clothes, movies and makeup. Though these products are used by many people, this path finder is targeting the influence the advertising industry has on young woman consumers.

Glossary-
Librarians Internet Index
Internet public library
Homework Nyc-
SIRS

How does the advertising industry influence young woman to buy more?
Glossary- Advertisement
Article one
Economics is a way to organize your financial life. Before economics I was already a neat freak when it comes to organizing my priorities, but now I know more about the real world. What I mean is that I have an idea of what else is important to know when surviving in the real world. Three things that caught my attention in economics class were comparison shopping meaning to not always buy the name brand of an item. To compare a few brands and see what best fits my budget. Subliminal messaging is something that I heard of but wasn't sure of its truth until now. The third would have to be writing checks. I want to open up a checking account soon so now I have an idea of how to write out a check.

How does subliminal messaging come about when advertising a product and how often does it occur?

Subliminal messaging
How does it work?
Does every company use subliminal messaging?
How does subliminal messaging trick the mind?

Subject headings:Advertising agencies
Advertising, Psychological aspects
Persuasion (Psychology)
Subliminal advertising
Subliminal projection
Television advertising

Advertising, Psychological aspects
Sex in advertising
Women in advertising

Title: Subliminal Seduction
Source: Stay Free!
Author: Carrie Mclaren
Publication Date: Fall 2004
Page Number: n.p.
Database: SIRS Researcher
Search term - subliminal message
3 things discovered:
-Subliminal messages are a myth
-The myth of subliminal messages was a way to profit money
-subliminal messages led to false advertisement
2 interesting things:
-claims on "eating popcorn and buy soda" commercials at the movie theater were a type of subliminal message
-I was fascinated by the way a few people made money off of writing books about the myth of subliminal messages and that was a way of good advertisement.
1 question:
-Why didn't the government take action?

Title: Hooked
Source: Ms.
Author: Clea Simon
Publication Date: Dec. 2000/Jan. 2001
Page Number: 54-59
Database: SIRS Researcher
subject heading Advertising, Psychological aspects
3 things discovered:
- In another sense it is true but more of the way advertising sends out the wrong messages
-advertisers urges people to buy their products to substitute what they may lack
-The advertising industry portrays people as a "thing."
2 interesting things:
-
Title: Body by Madison Avenue
Source: Christian Science Monitor
Author: Marilyn Gardner
Publication Date: Nov. 24, 1999
Page Number: n.p.
Database: SIRS Researcher

Title: U.S.-Women: Black Women Ignore Many of Media's Beauty Ideals
Source: Inter Press Service
Author: Dakota Smith
Publication Date: June 16, 2004
Page Number: n.p.
Database: SIRS Renaissance
Service: SIRS Knowledge Source <http://www.sirs.com>

About-Face external image icon_lii_mag.gif external image icon_lii_discuss.gif external image icon_lii_email.gif
A "San Francisco-based non-profit group, About-Face combats negative and distorted images of women in the media." The website has resources and suggestions for actions that can be taken in support of this goal. It also features archived galleries of "offenders" and "winners," featuring images of how women are portrayed in magazines, on billboards, on TV, and in newspapers.
URL: http://www.about-face.org/
Added to LII: 2002-09-16
found with the librarians internet index
search term: women and advertising
3-2-1
Title: Women Rule
Source: BC Business
Author: Peggi Peacock
Publication Date: Sept. 2001
Page Number: 32+
Database: SIRS Researcher
Service: SIRS Knowledge Source <http://www.sirs.com>
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Title:NBC News Drops Imus Show Over Racial Remark
Source: external image nytlogo153x23.gif
Author:By BILL CARTER and LOUISE STORY
Publication Date: Published: April 12, 2007
URL:http://www.nytimes.com/2007/04/12/business/media/12dismiss.html?n=Top%2fReference%2fTimes%20Topics%2fPeople%2fI%2fImus%2c%20Don
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