Article Evaluation Checklist-Use to check for relevancey, bias, currency (timeliness-was it published in 1903?) completeness, authority (is the author/publsher credible? and expert in their field?)
| Branding/Bruce Horovitz/May,18,2006/ Starbucks aims beyond lattes |
Place Article citation info here |
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| Why do you want to use this source?To see how branding works |
I was told to look in SIRS and I found this article for Branding there. |
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| Content |
Excellent x |
Satisfactory |
Lacking |
| Is the coverage relevant to your topic?Yes |
x |
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| Is the reading level ok for you?Of course |
x |
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| Does the article contain multiple of view? I guess yes |
x |
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| Are both sides of an issue covered? Sure |
x |
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| Is there enough information here? IS the coverage comprehensive? YEs sir |
x |
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| Authority/Credibility |
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| Will the information help you with your project Yeah |
x |
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| Is their information about the author?Nope |
x |
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| Is the writing seem biased? ?? not sure |
x |
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| Is the purpose of the article to explain or provide information, rather than to sell r influence public opinion? It is to provide new info to public |
x |
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| Currency |
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| Was the article published recently?Not recently but not old |
x |
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| Does it matter for this piece of information?A little yes and no |
x |