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Subliminal advertising: [|Motto Public Relations] **Hidden Persuaders:** a book written by Vance Packard in the 1950's which presented subliminal messages in advertisement. Boycott-
 * Subliminal Seduction**: a book written by Wilson Bryan Key in the 1970's.
 * Jean Kilbourne** - media activist, film maker & author: KILLING US SOFTLY documentaries (1979,1987, Cambridge Documentary Films:2000, Media Education Foundation); DEADLY PERSUASION (Simon & Schuster, 1999); CAN'T BUY MY LOVE: HOW ADVERTISING CHANGES THE WAY WE THINK AND FEEL (Simon & Schuster, 2000)
 * Gail Dines**- professor of media studies at Wheelock College in Boston and formerly published a newsletter,"Challenging Media Images of Women."