Article+1+evaluation+H.S.

Article Evaluation Checklist-Use to check for relevancey, bias, currency (timeliness-was it published in 1903?) completeness, authority (is the author/publsher credible? and expert in their field?)
 * Branding/Bruce Horovitz/May,18,2006/ Starbucks aims beyond lattes || Place Article citation info here ||  ||   ||
 * Why do you want to use this source?To see how branding works || I was told to look in SIRS and I found this article for Branding there. ||  ||   ||
 * **Content** || **Excellent x** || **Satisfactory** || **Lacking** ||
 * Is the coverage relevant to your topic?Yes || x ||  ||   ||
 * Is the reading level ok for you?Of course || x ||  ||   ||
 * Does the article contain multiple of view? I guess yes || x ||  ||   ||
 * Are both sides of an issue covered? Sure || x ||  ||   ||
 * Is there enough information here? IS the coverage comprehensive? YEs sir || x ||  ||   ||
 * **Authority/Credibility** ||  ||   ||   ||
 * Will the information help you with your project Yeah || x ||  ||   ||
 * Is their information about the author?Nope ||  ||   || x ||
 * Is the writing seem biased? ?? not sure || x ||  ||   ||
 * Is the purpose of the article to explain or provide information, rather than to sell r influence public opinion? It is to provide new info to public || x ||  ||   ||
 * **Currency** ||  ||   ||   ||
 * Was the article published recently?Not recently but not old ||  || x ||   ||
 * Does it matter for this piece of information?A little yes and no ||  || x ||   ||