Pathfinder-Women+and+Advertisement


 * When you hear about the advertising industry what is the first thing that comes to mind? Well the first thing you should be reminded of is the influence it has on people, but most importantly on yourself. Everyone is influenced by advertisement whether they admit it or deny it. With just one click of a button television brings us into a world of** products: cars, food, clothes, movies and makeup. Though these products are used by many people, this path finder is targeting the influence the advertising industry has on young woman consumers.

__**Experts**__**__:__** __**Books**__:
 * Jean Kilbourne** - media activist, film maker & author: KILLING US SOFTLY documentaries (1979,1987, Cambridge Documentary Films:2000, Media Education Foundation); DEADLY PERSUASION (Simon & Schuster, 1999); CAN'T BUY MY LOVE: HOW ADVERTISING CHANGES THE WAY WE THINK AND FEEL (Simon & Schuster, 2000)
 * Hidden Persuaders**
 * Subliminal Seduction

Glossary:

__Subject headings__:** [|Advertising agencies] [|Advertising, Psychological aspects] [|Persuasion (Psychology)] [|Subliminal advertising] [|Subliminal projection] [|Television advertising]

[|Advertising, Psychological aspects] [|Sex in advertising] [|Women in advertising]


 * __Articles:__**

-I started out my topic interested in subliminal messages. This article helped me learn that subliminal messages are not real but instead taught me how advertising can be misleading in many ways.
 * Mclaren, Carrie. "[|Subliminal Seduction]." //Stay Free!// Fall 2004 //SIRS Researcher//. Online (23 April 2007).

-This article was the starting point to what my topic was going to be about. It gave me the chance to have a perspective on how advertisement in some ways targets women.
 * Simon,Clea ."[|Hooked]". //Ms.// Dec. 2000/Jan. 2001 : 54-59. //SIRS Researcher//. (23 April 2007).

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 * Gardner,Marilyn." [|Body by Madison Avenue]". //Christian Science Monitor// 24 November 1999. //SIRS Researcher// (23 April 2007).

-This article was a key for me to open up the door of how women worry so much about their appearance and how the advertisement industry has an effect on why women have this problem. It also pointed out the difference between black women and white women on how they are affected by the image the advertisement industry wants( typical "skinny" woman).
 * Smith,Dakota. "[|U.S.-Women: Black Women Ignore Many of Media's Beauty Ideals]". //Inter Press Service// 16 June 2004. SIRS Renaissance (23 April 2007).

-This article was perfect for my topic because it was evident how women make up the most percentage of consumption of products. It gave statistics and pointed out if women are the ones who spend the most on products because they are influenced by the advertisement industry, even the woman who work in advertisement are being drawn into this world of unrealistic, then why don't woman have a voice. This article was powerful and was my favorite out of all of them. It spoke to me and I hope women start to speak up for their rights and change the industry in a positive way for the next generation to come.
 * Peacock, Peggi. "[|Women Rule]". //BC Business// Sept. 2001: 32+. SIRS Researcher. (23 April 2007).

-This article is an example of how women are treated and how sexism and racism can play a major role in the media and of course which leads into my topic of the advertisement industry.
 * Carter, Bill. "NBC News Drops Imus Show Over Racial Remark". //The New York Times// 12 April 2007. (23 April 2007).

[|About-Face] A "San Francisco-based non-profit group, About-Face combats negative and distorted images of women in the media." The website has resources and suggestions for actions that can be taken in support of this goal. It also features archived galleries of "offenders" and "winners," featuring images of how women are portrayed in magazines, on billboards, on TV, and in newspapers. URL: http://www.about-face.org/ found with the librarians internet index search term: women and advertising
 * __Websites:__**